Deepika Padukone – Forbes India Magazine

Deepika Padkone, bike

Deepika Padukone – Forbes India Magazine
As business journalists, we have learnt to listen to numbers. They, in turn, have told us compelling stories. In the past one year, there has been one set of figures which seem to be adding up faster than gold pieces in the early levels of Temple Run. They paint a fairytale for Deepika Padukone.

Trade pundits are, far less poetically, calling it her Rs 600-crore story because that is the estimated net box office collection for the four Padukone films that have stormed Bollywood over the last year (of which three are in our time period). And as Sanjay Leela Bhansali’s Goliyon Ki Raasleela Ram-Leela continues its dream run, there doesn’t seem to be a discordant note in her narrative.

Earnings : 25.65 Crore

At a Glance
Film Actor
Age: 27
Source of earnings: Films, endorsements
Education: Completed schooling from Sophia High School in Bangalore
Marital Status: Single
Children: None
Residence: Mumbai

Forbes India Lists
#22 2012 Celebrity 100
#26 in Money
#22 in Fame

Fast Profile : In 2012, Padukone featured in Homi Adajania’s drama-comedy, Cocktail, and earned critical appreciation forher performance. The film was a commercial success in India and overseas. Her other film, Desi Boyz, flopped. The year 2013 is likely to be a busy year with five movies in the pipeline. She makes her debut in Tamil film Kochadaiyaan opposite Rajinikanth. Padukone’s other films include Race 2, Yeh Jawani Hai Deewani, Ram Leela and Chennai Express.

Forbes India Celebrity 100
1. Shah Rukh Khan 202.83 Crore
2. Akshay Kumar 179.85 Crore
3. Salman Khan 144.2 Crore
4. Amitabh Bachchan 116.3 Crore
5. Kareena Kapoor 73.47 Crore

Forbes India
Forbes India is the Indian edition of Forbes which is managed by Reliance Industries-owned media conglomerate, Network 18.

Forbes India history and profile
Since its founding in 2008, Forbes India has achieved a circulation of 50,000 copies and makes over Rs 50 crore in topline. The magazine is published fortnightly.

In May 2013, the Network 18 owned First Post was merged with Forbes India. Shortly thereafter, the four top editorial heads who had led the growth of Forbes India, including its editor-in-chief Indrajit Gupta, were dismissed under surprisingly humiliating conditions. The event led to considerable media speculation. Press Club, Mumbai, passed a resolution: “The method of ejecting them from the company was nothing short of shameful. Journalists are not only messengers of news and information, but are the collective voice of civil society.”

The new editor R. Jagannathan (erstwhile editor of First Post), took over Forbes India. He told The Caravan magazine that “Forbes … is not meant to be an NGO. It is not meant to be anti-capitalism.” The move might be a part of a shift within the journal towards right-wing politics, following a large infusion of cash from Mukesh Ambani-owned Reliance Industries Limited in the Network 18 conglomerate.

Jan 2013

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