The 26-year-old will endorse a new product that would be a category creator meant for the modern Indian woman.
“I’m already a fan of Garnier’s skincare range and it is an honour to be associated with the brand. Garnier has done some phenomenal work in the beauty space. Through my association with Garnier I hope to help women across the country obtain the perfect looking skin they’re all in search off,” Deepika said.
Garnier has currently Priyanka Chopra as its celebrity face.
Commenting on signing Deepika to endorse the brand, Nathalie Gerschtein, General Manager, said, “We are thrilled to have Deepika as the ambassador on Garnier Skin Naturals.
She represents the young, contemporary and intelligent Indian woman.”
Garnier (French pronunciation: ɡarniay) is a mass market cosmetics brand of French cosmetics company L’Oréal. It produces hair care and skin care products.
The company started as Laboratoires Garnier in 1904 by French creator Alfred Amour Garnier, through the launch of his first patented plant-based hair lotion, La Lotion Garnier. In the 1930s, Garnier was an early producer of sun-care items and the first to make a permanent home hair color in 1960. It was acquired by L’Oréal in the 1970s.
Expansion and products
Over the decades Garnier expanded from hair color and hair care into skincare since acquisition in 1970. It began with branding their image as healthy beauty expert, by providing nature-based solutions to combat pollution, acne, UV and fatigue. Incorporating natural ingredients– fruits, seeds, buds and flowers, are regarded by Garnier as having “highly beneficial” skincare and haircare properties.
Now, Garnier is sold in numerous countries worldwide, with specific product lines targeted for different skin types and cultures.
A popular line, Fructis, started in 1996, is the Garner line of hair care and styling products. Garnier’s hair color line, Nutrisse, was released in 2002. Amidst five divisions, Garnier currently have a variety of product lines such as:
⚇ Whole Blends
⚇ Pure Active
⚇ Color Sensation
⚇ Original remedies
⚇ Hair Food
In 2011, Garnier partnered with TerraCycle to promote upcycling of product containers and the introduction of biodegradable products. Later in 2019, they partnered with an environmental group called GoodPlanet Foundation to create a new line of organic, natural cosmetics Garnier Bio/Bio Garnier.
In 2019, Garnier launched their virtual shade selector tool which allows customers to try on Garnier’s range of permanent hair color options before making a purchase. The technology can be used either online or in stores selling the brand’s products. The technology has been trialed by Walmart and Walgreens.